Hotels, Restaurants & Hospitality
Review Bombing, TripAdvisor Algorithms, and Viral Incident Videos Are Your Biggest Revenue Leak. We Plug It.
TripAdvisor, Google, and Yelp rankings now drive 60%+ of discovery and bookings.
Five pressure points unique to hotels, restaurants & hospitality.
Review-bombing campaigns during peak season
Coordinated 1-star fake reviews spiking during summer/holiday booking windows, crushing occupancy rates.
Viral incident video SERP capture
Staff-conflict, guest-altercation, or food-safety clips ranking top SERP for your brand 18+ months after incident.
Health-inspection and violation SERP persistence
Old health-code violations now appearing in Google Local Pack and news aggregators without current remediation context.
OTA rating manipulation and algorithm gaming
Competitors using fake positive reviews to game TripAdvisor and Booking.com algorithms; your authentic reviews rank lower.
Fake-review networks and bot farms
Organized competitor attack using rotating VPN profiles, fake email accounts, and stock review language.
The disciplines we typically run for hotels, restaurants & hospitality clients.
Online Reputation Repair
Reclaim the first page of your name with content that survives Google's quality raters and AI summaries.
Read protocol Citadel ProtocolReview Management
Defend your rating, respond on cadence, and dismantle coordinated 1-star attacks before they erase a decade of equity.
Read protocol Rapid Response ProtocolCrisis PR & Rapid Response
Six-hour SLA. Senior counsel, holding statement, media tree, takedown legal — by the time the story breaks, the response is already moving.
Read protocol Citadel ProtocolContent Removal & Takedowns
TOS-grounded, evidence-chain-backed removal of false, defamatory, or policy-violating content. No fake court orders. No de-indexing tricks.
Read protocolMid-market hotel chain recovered TripAdvisor and Google Local Pack after competitor fake-review attack.
A 6-property resort chain was targeted with 147 coordinated fake 1-star reviews over 3 weeks from a competitor deploying bot accounts and VPN rotation. Occupancy collapsed from 82% to 34% baseline. The Rapid Response Protocol deployed immediate OTA platform escalation, forensic IP/email pattern analysis, and owned-content anchoring (staff bios, cleanliness certifications, recent renovations). Within 9 weeks, TripAdvisor removed 134 fake reviews; occupancy recovered to 78% of baseline as authentic reviews re-ranked.
See all case studiesThe standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.