A standing engagement — six hours to first response, six engines to defend, one model on the wall, marked to market quarterly.
We publish the model we are accountable to. Six measures, refreshed quarterly per engagement, benchmarked against an industry baseline. Theatre is what other firms sell.
| Symbol | Measure | Reading | 90-Day Δ | Class |
|---|---|---|---|---|
| RPI:SERP | Branded SERP Integrity | 0.91 | +0.04 | stable |
| RPI:LLM | LLM Citation Posterior | 0.78 | +0.11 | rising |
| RPI:REV | Review Velocity Net | +312 | ±90 | watch |
| RPI:WIKI | Wikipedia Drift Index | 0.06 | −0.02 | stable |
| RPI:SYN | Synthetic Media Surface | TIER 2 | elevated | alert |
| RPI:DARK | Closed-Channel Mentions | 14 | +3 | watch |
| Sample reading. Engagements receive a private dossier with citations, posterior math, and 12-month forward projection per measure. | ||||
A reputation in 2026 is the answer six engines return when a stranger asks a question about you. Everything before that answer is preparation. Everything after is consequence.
DefendMyRep · Engagement Charter, line 1
A reputation in 2026 is the answer six engines return when asked a question about you. We treat that answer as a posterior probability — updated against six attack vectors, published quarterly, and contested by counter-evidence rather than spin. The audit below is the same model we run against every retained mandate.
Our work resolves to two operating arms — Helios, which authors and defends what is said about you, and Sentinel, which detects and contains what is done against you. Each protocol is named, costed, and contractual. The summaries below are the cover page; the engagement letter is the substance.
Six engines — ChatGPT, Perplexity, Gemini, Claude, Grok, You.com — now author the paragraph your buyer sees before any Google result loads. We rebuild the citation graph that paragraph is constructed from.
Holding 38% of branded queries resolve inside an AI answer in 2026.When a large model is asked about you, the corpus it pulls from is finite and contestable. We audit, sequence, and reseed the underlying sources — not the prompts.
Holding Median 14 sources cited per LLM answer about a named principal.Voice-clone authorising a $1.4M wire. Detected in 11 minutes. Channel taken down in six hours. Zero dollars moved. The protocol is documented, evidenced, and rehearsed.
Holding Mean detection-to-takedown across retained book: 4h 41m.Always-on listening across fourteen surface platforms, twenty-two closed channels, and six generative engines. Lead time is published quarterly; we do not grade ourselves on dashboards.
Holding Eight-minute mean alert lead time on Tier-1 signals.The first six hours of a reputation event decide the next five years. Counsel that arrives in the seventh is paid to write the obituary.
Rapid Response Protocol · Standard of Care
Every retained mandate runs the same four-phase protocol. No black boxes — counsel and principal receive the model output, the evidence chain, and the next-best action in writing.
30-page assessment: branded SERPs, review velocity, Wikipedia entropy, social-graph risk, dark-forum mentions, AI-generated content footprint. Quantified, not vibe-checked.
Six attack-vector posteriors computed against your industry baseline. Your highest-leverage gap is provably your highest-leverage gap — with math.
Authored, sourced, defensible content. Crisis cell on retainer. Real journalists, not spun-up satellite blogs. Built to survive Wikipedia admin review and Google quality raters.
24/7 monitoring across 12,400 vectors. Quarterly executive briefing. We re-run the Bayesian model every 30 days — your defense plan adapts as the threat surface adapts.
We do not publish client testimonials or colour-coded initials. We publish the evidence, the attribution, and the figure each engagement is accountable to.
A reciprocal-referral dispute escalated to a 312-review brigade across Google and Healthgrades. We deployed the Citadel Protocol — TOS-violation takedowns, authored patient stories, and a sentinel net for repeat offenders.
A 2018 BrokerCheck note was being weaponized as a "fact" in cold-call comparison sheets. The Atlas Protocol moved it from position 2 to position 11 — without unethical content laundering.
Sentinel grid caught the synthetic audio in 11 minutes. Within 6 hours: TG channel down, FBI IC3 filed, 41,000 contacts pre-warned, broker-dealer raised an alert. Zero dollars moved.
Same-week capital up to $20,000 available on every engagement. Reputation events do not respect the budget cycle, so the firm does not require you to. Three structured plans →
Both. The Sentinel monitoring grid is software — it runs 24/7 across 12,400+ vectors. The Counter-Strike Protocols are run by a senior in-house team (crisis counsel, Wikipedia editors, journalists, threat-intel analysts). You get the software readouts and the human firepower in one engagement.
Three differences. First, we publish our diagnostic model — you see the posterior, not a vibe-graded "concern level." Second, we cover AI deepfake and dark-forum surfaces those three don't. Third, we contract month-to-month — they lock you into 12–36 months.
Branded SERP shifts begin within 21–45 days depending on the depth of the negative footprint. Full first-page reclamation typically runs 120–180 days. We give a model-backed projection in the forensic baseline so you know the lower and upper bounds going in.
Pricing is never posted online. Every engagement is scoped one-to-one on the strategy call, against your specific surface — not pre-packaged, not generic, not inflated to match a retainer minimum. Financing up to $20,000 is available through three approved partners with sub-5-minute decisions and same-day funding.
No reputable firm should — anyone who does is lying or planning to use a fake-court-order tactic that gets you blacklisted. We guarantee the protocol, not the platform. Our 94% first-page reclamation rate is measured on signed engagements, not vanity samples.
Yes. Your answers and posterior score compute entirely in your browser. We only see your data if you choose to book a strategy call and pass the result along — which most do, because the conversation is dramatically more useful with the score in hand.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.
