The reputation industry needed math. So we wrote some.
Reputation defense used to be a sales-driven services category that priced on intuition and reported on vibes. We launched DefendMyRep with one premise: an executive paying $5k a month for reputation defense deserves to know why — and to see the model that says so.
How we run, in plain language.
The model is published.
You see the posterior, the segment ranks, the assumptions. No "concern levels" — only probabilities, only with sources.
No tactic that ages into a liability.
No fake court orders. No paid press laundering. No purchased reviews. No edit-warring. Everything we ship would survive a press exposé.
Month-to-month. Always.
Our competitors lock clients into 12–36 months. We don't. If the math stops adding value, you walk — no penalty, no surrender of assets.
Senior team, no junior-hand-off.
The person you meet on the strategy call is the person who runs your account. We do not throw client work over the wall to a freshly minted analyst.
The 6-hour rule.
If we are on retainer and a Tier-1 incident hits, senior counsel is on the line in 60 minutes and a holding statement is drafted in 90. No exceptions, no auto-responders.
A senior team, anonymized by client preference.
Most of our roster is anonymized at our clients' request — reputation defenders shouldn't have a public roster. The seats are real; the names appear when an engagement starts.
Crisis Counsel
Bar-admitted in NY + CA. Twelve years of media-law defense including defamation, anti-SLAPP, and platform-takedown coordination.
Senior Wikipedia Editor
14,000+ legitimate edits, COI-disclosed throughout, no admin block history. Survives review where other firms get banned.
Threat Intel Lead
Former big-three consultancy threat-intel; runs the Aperture grid and the Bayesian re-baseline cycle.
Synthetic-Media Forensics
PhD-level audio + video forensic specialist. Maintains the deepfake detection ensemble and evidence chain.
Media Relations Lead
Former national-desk byline. Real relationships with editors at the outlets that move SERPs.
Engagement Director
Your single point of contact. Reads every report, signs every plan, takes every Tier-1 call.
The standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.