What your name actually returns.
Searching your own name tells you almost nothing. You are logged in, personalised, and looking at the query you have clicked on more than anyone alive. This builds the searches that show you what a stranger doing diligence sees.
Nothing you type is sent anywhere. The links are assembled locally and you click them yourself.
Enter a name above to generate the audit. Fifteen searches across five categories.
Three piles, three budgets.
Removable
Violates a published platform policy: fake reviews, doxxing, non-consensual imagery, impersonation, expunged records. These come down through the platform’s own process and cost the least to fix.
Suppressible
Legitimate but unflattering: old press, a bad review, a forum thread. Nobody can remove these honestly. They get outranked by stronger owned assets, which takes months and real content.
Permanent
Court records, regulatory filings, major-outlet reporting. Treat these as fixed terrain and build the narrative around them. Anyone promising removal here is selling you a fake court order.
Branded search questions
Why not just Google my own name?
Because your logged-in, personalised, geolocated result is not the result a stranger sees. Google tailors heavily on your own history, and your own name is the query you have clicked on most. The searches this tool builds strip personalisation and add the queries that surface the pages a plain name search hides.
What are the modifier searches for?
Autocomplete and long-tail queries are where reputation damage actually lives. Almost nobody searching to vet you stops at your name. They add "reviews", "lawsuit", "scam", "complaint", or "fired". Those pages often rank on page one for the modified query while sitting on page four for the bare name.
Should I worry about a result on page two?
Less than you would think for a bare name search, and considerably more for a modified query. Page two of "your name" gets very few clicks. Page one of "your name lawsuit" gets read by every person doing diligence on you, which is a smaller audience that matters far more.
Does this send my search to DefendMyRep?
No. The tool builds the URLs in your browser and you click them yourself. Nothing you type here reaches our servers, and there is no analytics event carrying the name. Open the network tab and confirm it.
What do I do with what I find?
Sort it into three piles: removable (violates a published platform policy), suppressible (legitimate content that can be outranked by stronger owned assets), and permanent (court records, major press). The three piles need three different budgets, and mixing them up is the most common way people waste money in this category.
The standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.