Glossary
The vocabulary of modern reputation defense.
Twenty-two terms that get thrown around in this industry. Defined here in plain English so you can use them on a call without translating.
- Atlas Protocol
- Defensive SERP and Wikipedia reclaim engagement. Moves negative articles down without content laundering.
- Bayesian Audit
- The 90-second quiz. Computes posterior probabilities across six attack vectors using a published log-likelihood model.
- Beacon Protocol
- Earned-media and PR engagement. Real journalists, real outlets, no paid newswire.
- Brand-bid hijack
- A competitor bidding on your trademarked name in paid search. Brand-defense PPC neutralizes it.
- Citadel Protocol
- Coordinated-attack defense. Review brigades, TOS-violation takedowns, harassment response.
- Citation graph
- The set of sources an LLM pulls from when answering a question about you. The GEO target.
- Crisis cell
- The six-hour rapid-response team. Mobilizes inside sixty minutes on Tier-1 incidents.
- Doxx
- Public exposure of private identifying information (address, family, route). Vault Protocol defends against it.
- Forensic baseline
- The two-week opening audit. Establishes the starting state every later measurement is taken against.
- GEO
- Generative Engine Optimization. The defense of how LLMs cite and summarize you.
- Helios Protocol
- The AI-front engagement: GEO, AI Citation Defense, six-engine answer rehearsal.
- Hostile-reader pass
- Reviewing your public surface as the worst possible reader (regulator, journalist, opposing counsel) would.
- Liquidated damages
- Contractually-set damages for a chargeback or payment reversal violating Terms § 8. Documented in advance, not invented after.
- NAP
- Name, Address, Phone. The minimum data set that must stay consistent across every local listing.
- Rapid Response Protocol
- The six-hour crisis engagement. Mobilizes inside sixty minutes; same-hour funding via Crisis Fast-Track.
- Sentinel Protocol
- Always-on listening across 14 platforms, dark forums, and synthetic-media channels.
- SERP drift
- The gradual decay of your page-one for branded queries — usually from old articles climbing back up.
- Soft credit pull
- A credit check that does not affect your score. All financing applications start here.
- Synthetic media
- AI-generated voice, video, or text in your name. Sentinel + Helios + Vault together defend against it.
- Tier-1 incident
- An incident severe enough to require crisis cell mobilization (deepfake live, coordinated brigade, executive doxx, regulatory pressure).
- Vault Protocol
- Insider-risk and family-privacy engagement. Glassdoor, ex-employee, NDA, data-broker removal.
- Vanguard Protocol
- Brand-defense engagement: identity, strategy, web. Engineered for reputation, not for marketing aesthetics.
VIII · Closing Folio
The standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.