E-Commerce & Consumer Brands
Amazon, Trustpilot, and Reddit Threads Are Your Earnings Reports. Fake Reviews and Competitor Sabotage Hit First.
Amazon ratings, Trustpilot scores, and Reddit threads now drive conversion and repeat-purchase decisions.
Five pressure points unique to e-commerce & consumer brands.
Amazon fake-review attack campaigns
Competitor-seeded 1-star reviews with bot accounts and VPN rotation tanking your ASIN rating and organic rank.
Trustpilot platform gaming and review hijacking
Organized fake negative campaigns and unverified review posts drowning out authentic customer testimonials.
Reddit and forum FUD threads
Competitor-planted or affiliate-competitor threads claiming 'scam', 'broken product', 'stolen IP' ranking top SERP for your brand.
BBB complaint visibility and resolution tracking
Unresolved complaints visible in Google Local Pack and news aggregators; old disputes resurface during promotional seasons.
Return-scam and chargeback smear campaigns
Affiliate competitors or resellers posting 'return fraud', 'customer-theft', 'intellectual-property' allegations across review platforms.
The disciplines we typically run for e-commerce & consumer brands clients.
Online Reputation Repair
Reclaim the first page of your name with content that survives Google's quality raters and AI summaries.
Read protocol Citadel ProtocolReview Management
Defend your rating, respond on cadence, and dismantle coordinated 1-star attacks before they erase a decade of equity.
Read protocol Citadel ProtocolContent Removal & Takedowns
TOS-grounded, evidence-chain-backed removal of false, defamatory, or policy-violating content. No fake court orders. No de-indexing tricks.
Read protocol Helios ProtocolAI Citation & Answer Defense
When ChatGPT, Claude, or Perplexity is asked about you, the paragraph it produces is the new "first page." We defend it line-by-line.
Read protocolDTC supplement brand recovered Amazon and Trustpilot SERP after coordinated fake-review campaign.
A $2.1M ARR supplement brand was hit with 156 fake 1-star Amazon reviews and 89 Trustpilot postings over 4 weeks from a competitor using rotating bot farms and stolen payment methods. Amazon ASIN rankings collapsed 47%; Trustpilot overall score dropped from 4.6 to 2.8. The Vault Protocol deployed forensic account-pattern analysis, platform escalation workflows, and owned-content anchoring (third-party certifications, clinical study summaries, genuine customer case studies). Amazon removed 144 fake reviews within 6 weeks; Trustpilot recovered to 4.4 within 8 weeks. Sustained conversion uplift of $412K ARR over the 3-month recovery window.
See all case studiesThe standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.