Home Services & Contractors
Google Local Pack, Yelp, Angi, and BBB reviews drive revenue directly. One bad month tanks your ranking and pipeline.
Home services operate on review signals and local-pack visibility. Competitor review attacks, permit/lawsuit SERP features, and photo disputes directly suppress job inquiries and pricing power.
Five pressure points unique to home services & contractors.
Competitor fake-review attacks
Rival contractors flood Google/Yelp/Angi with 1-star fake reviews to suppress ranking; recovery takes weeks.
Permit and lawsuit SERP features
A single unpaid contractor lawsuit or permit violation newspapers becomes a permanent local-search feature, suppressing local-pack visibility.
Google Local Pack demotion
Review-score volatility, competitor attacks, or complaint volume triggers algorithmic demotion; lost visibility = lost leads.
Google Business Profile photo/info disputes
Competitors or disgruntled customers edit GBP photos, hours, or business details; wrong information ranks above corrections.
BBB and Angi review aggregation
Negative reviews concentrated on specialized platforms (Angi, Home Advisor, BBB) create secondary SERP layer that discourages call-ins.
The disciplines we typically run for home services & contractors clients.
Business Reputation Management
Multi-location, multi-entity, franchise, and enterprise reputation orchestration with one dashboard and one defensible report.
Read protocol Citadel ProtocolReview Management
Defend your rating, respond on cadence, and dismantle coordinated 1-star attacks before they erase a decade of equity.
Read protocol Atlas ProtocolLocal SEO & Multi-Location Defense
For multi-location professional firms — your map pack, your Google Business Profiles, and your local citations defended as one system.
Read protocol Citadel ProtocolGoogle Business Profile Defense
The most contested reputation surface in local business. Ownership, integrity, review defense, suspension recovery — handled.
Read protocolRegional HVAC contractor: review attack recovery and local-pack reinstatement.
A 12-person HVAC firm in Metro Phoenix faced a coordinated 2-week fake-review attack (26 suspicious 1-star reviews) from a competitor, triggering Google Local Pack demotion. Google Business Profile edits from non-staff added fake service areas and incorrect hours. The Vault Protocol identified fraudulent review accounts and edits through behavioral analysis, filed successful Google Business Profile disputes, and managed removal of 24 of 26 fake reviews through Yelp and Angi appeals. Local-pack reinstatement and review-score recovery drove 45% increase in qualified service calls within 8 weeks.
See all case studiesThe standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.