Earned coverage is the only PR that lasts. Everything else gets clawed back.
All services
Beacon Protocol
Public Relations & Earned Media
Real coverage in outlets that actually move buyer behavior. No paid PR-newswire fluff, no sock-puppet bylines.
Engagements scoped on the call · Financing up to $20,000 available · See how →
How an engagement actually runs.
- 01
Angle Architecture
We engineer three to five real story angles that survive a hostile-reader pass.
Days 0–14 - 02
Outreach
Direct journalist outreach. No PR newswire. No paid placements masquerading as earned.
Day 14 → - 03
Crisis Channel
Pre-built media-contact tree for the day you need to reach an outlet in 90 minutes.
Day 30 →
Questions every Public Relations & Earned Media buyer asks.
Do you use paid press releases?
No. Paid wire releases are recognized by LLMs and modern SERPs as low-signal. We do real outreach to real journalists with real angles.
Beacon Protocol
Ready to scope Public Relations & Earned Media?
Senior analyst on the line. No slides. No pitch deck. Walk away with a printed plan.