What you actually get from Thryv
Thryv is a small-business software suite that traces its lineage back more than 125 years through legacy directory brands it still operates, including Yellowpages.com, Superpages.com, and Dexknows.com. Its modern platform bundles CRM, scheduling, invoicing, marketing, an AI website builder, and AI review management into tiered plans, positioned as Local Business Automation. Review management here is one feature inside a much broader operations platform rather than a standalone review tool. Thryv publishes clear starting prices for its Starter and Signature tiers, with a top Amplify tier reserved for custom quotes.
Thryv pricing
Published: Starter $99/mo, Signature $399/mo, Amplify custom, 15% discount for annual billing.
| Plan | Price | What it covers |
|---|---|---|
| Starter | $99/month | Digital marketing score, AI website builder, 60+ listing directories, AI review management, trackable phone numbers, digital performance insights, 24/7 chat support |
| Signature | $399/month | Everything in Starter plus social media management, SEO and AEO custom website, advanced listings, competitive insights and heatmap, AI lead insights, 24/7 phone and email support |
| Amplify | Custom | Everything in Signature plus a custom boosts suite covering Ads, Brand, Search, and Social Boosts |
Source: www.thryv.com/pricing/, read 2026-09-07.
Strengths
- Publishes clear starting prices for its two main tiers, Starter and Signature
- Review management is bundled with CRM, scheduling, invoicing, and marketing in one platform, reducing tool sprawl
- Legacy directory assets, Yellowpages.com, Superpages.com, and Dexknows.com, give it built-in listings reach
- States 100,000+ businesses trust the platform with a 4.8-star average rating
Weaknesses
- Review management is only one module inside a much larger, more expensive suite, not a standalone review tool
- Signature tier at $399/month is a large jump from the $99/month Starter tier
- Top Amplify tier has no published price and requires a custom quote
- Buyers who only want review management pay for CRM, invoicing, and scheduling features they may not use
Best for
- Small businesses that want review management bundled inside a full operations platform, CRM, invoicing, scheduling included
- Businesses that want to consolidate multiple software subscriptions into one vendor
Not ideal for
- Businesses that only need review management and do not want to pay for a full business-operations suite
- Buyers wanting an exact price on the top Amplify tier without a custom quote
The removals Thryv performs are real. They are also temporary
Thryv does remove records, and the removals are genuine. When a listing comes down through this service, it is down. That is worth paying for, and it is not what the criticism below is about.
The problem is durability. Records in this category repopulate, because the listing was never the source. It was a copy of a feed, and the feed is still running. Remove the listing and the same record returns on the next refresh, typically within one to three months, often under a slightly different URL that the original removal ticket no longer covers.
Flat exposure, rising invoice, and both parties calling it maintenance.
That turns a one-time purchase into a treadmill priced as a permanent fix. Count your own listings twice, ninety days apart. Most buyers find exposure flat year over year despite continuous spend: removals and repopulation running at similar rates, with the invoice as the only line that grows. Closing the upstream feed is harder work. It is also the only version that compounds.
Where this lands in 2026
Removal has a second durability problem. A page live long enough to be crawled persists as a citation after the page itself is gone. An assistant then repeats a fact from a record that exists nowhere you can point at. Verify a removal by checking what the models say, not only what the URL returns.
That is why this review sits on the site of a firm that competes with Thryv. The argument is not that Thryv is a bad product. Its category was designed against a version of your problem that no longer describes the whole surface. The part it was never built to cover is the part growing fastest.
Review software is good at asking happy customers to post. It is useless the week a coordinated one-star attack lands, because volume tooling cannot tell a real complaint from a bought one.
Key facts
- States it has operated in one form or another for more than 125 years
- Owns legacy directory brands Yellowpages.com, Superpages.com, and Dexknows.com
- States it serves 100,000+ businesses with a 4.8-star average rating
- Review management ships as one module inside a broader Local Business Automation platform, not a standalone product
Thryv covers one lane. We cover the surface.
You get review management as one protocol inside a measured engagement, not as a standalone subscription. Your exposure is measured first against a Bayesian baseline, then the counter-strike work runs, then your surface stays monitored across search, review platforms, and the AI answer layer.
Sources checked
We read the vendor's own pages for every price on this review and record the date we read them. Where a figure comes from a third party we say so. Method: review methodology.