Brand Monitoring & Social Listening

Mention, reviewed honestly by a competitor

Media and social listening tool now sold as a single quote-only Company plan under Agorapulse ownership.

Reviewed by the DefendMyRep threat desk Pricing verified 2026-09-07 mention.com

What you actually get from Mention

Mention is a web and social media monitoring tool that tracks brand mentions, competitor activity, and industry keywords across social platforms, news, blogs, and forums using Boolean search alerts. It built its reputation on real-time mention alerts, sentiment tracking, and review monitoring across 75+ review sites for marketing and PR teams. In 2025 Mention was acquired by Agorapulse, which now positions it as a dedicated social listening product and is actively deprecating Mention's own Publish and Respond features in favor of Agorapulse's own tools. As of this review Mention sells a single quote-only Company plan, with all previous self-serve tiers removed from the pricing page.

Mention pricing

Mention does not publish a public rate card. No published self-serve price; the single Company plan is quote-only, request a demo to see cost.

Source: mention.com/en/pricing/, read 2026-09-07.

No public rate card. Any number you see quoted for Mention on a comparison site is a third-party report, not a vendor price. Ask for the contract minimum and the termination clause on the first call.

Strengths

  • Boolean search alerts support up to 2,000 characters for precise query building
  • Covers 75+ review sites in addition to social media and web monitoring
  • Now backed by Agorapulse's engineering and support resources following the 2025 acquisition
  • API documented publicly at dev.mention.com for custom integrations

Weaknesses

  • No public pricing at all, every plan requires a sales demo to get a quote
  • Publish and Respond features are being actively deprecated in favor of Agorapulse's own tools
  • Historical data access and API access are both gated as paid add-ons, not included by default
  • Product is mid-transition after the 2025 Agorapulse acquisition, roadmap continuity is uncertain for standalone users

Best for

  • Existing Agorapulse customers who want listening bundled with their social suite
  • Teams that specifically need Boolean-query based media monitoring

Not ideal for

  • Buyers who want to compare exact pricing online before a sales call
  • Teams relying on Mention's own publishing or response features, which are being sunset

Taking the page down is the easy part. Nobody sells you the rest

Mention gets pages taken down, and per-URL removal is a legitimate service that works. When the target is a single hosted page with a cooperative host, this is the right instrument.

What is sold as a removal is usually a removal of one copy. Content in this space syndicates: mirrors, aggregators, screenshots, archive snapshots, and quotations in other articles. The invoice counts the URL that came down. The exposure is the set of places the content still exists, and those two numbers are rarely close.

The invoice counts URLs. The exposure counts copies. Those are rarely the same number.

The failure mode is expensive and slow to notice. You pay for a removal, see the original URL return a 404, and close the matter. Six months later the same content surfaces from a mirror that was never in scope. You reopen the case at full price, against a target that has had half a year to spread. Per-URL pricing rewards the count, not the outcome.

Where this lands in 2026

The copy that matters most is often not a page at all. Content crawled before removal persists in what a model repeats, and there is no URL to serve a takedown against. Your removal is not finished when the page 404s. It is finished when the claim stops coming back.

That is why this review sits on the site of a firm that competes with Mention. The argument is not that Mention is a bad product. Its category was designed against a version of your problem that no longer describes the whole surface. The part it was never built to cover is the part growing fastest.

Listening platforms are built for marketers counting share of voice. Reputation defense needs the opposite: a low-volume, high-consequence alert on the one post that becomes a crisis, including the closed forums general listening tools never index.

Key facts

  • Acquired by Agorapulse in 2025, announced publicly by Agorapulse's CEO
  • Publish and Respond features are being deprecated in favor of Agorapulse's tools
  • Offers discounts for registered non-profit organizations on request
  • API documentation is hosted at dev.mention.com
Where we sit against it

Mention covers one lane. We cover the surface.

You get sentinel grid monitoring as one protocol inside a measured engagement, not as a standalone subscription. Your exposure is measured first against a Bayesian baseline, then the counter-strike work runs, then your surface stays monitored across search, review platforms, and the AI answer layer.

Sources checked

We read the vendor's own pages for every price on this review and record the date we read them. Where a figure comes from a third party we say so. Method: review methodology.

Common questions

Mention FAQ

How much does Mention cost in 2026?

Mention publishes no public rate card. No published self-serve price; the single Company plan is quote-only, request a demo to see cost. Treat any figure quoted elsewhere as a third-party report, not a vendor price.

What is Mention best used for?

Existing Agorapulse customers who want listening bundled with their social suite. Teams that specifically need Boolean-query based media monitoring. It sits in the brand monitoring & social listening category, so it solves the monitoring slice of a reputation problem rather than the whole surface.

Where does Mention fall short?

No public pricing at all, every plan requires a sales demo to get a quote. Publish and Respond features are being actively deprecated in favor of Agorapulse's own tools. Historical data access and API access are both gated as paid add-ons, not included by default. Product is mid-transition after the 2025 Agorapulse acquisition, roadmap continuity is uncertain for standalone users.

Who should not buy Mention?

Buyers who want to compare exact pricing online before a sales call. Teams relying on Mention's own publishing or response features, which are being sunset.

Is Mention enough on its own to protect a reputation?

Rarely. Listening platforms are built for marketers counting share of voice. Reputation defense needs the opposite: a low-volume, high-consequence alert on the one post that becomes a crisis, including the closed forums general listening tools never index. If your exposure spans search results, review platforms, and what AI assistants say about you, a single monitoring product covers one lane of three.

Independent desk

Comparing Mention against something else?

Bring the shortlist to the call. We will tell you which of them actually solves your surface, including when the answer is not us.