What you actually get from DeleteMyInfo
DeleteMyInfo removes personal information from 160+ data broker and people-search sites through a combination of automated requests and a dedicated privacy team, sending an initial report within about a week and custom reports quarterly thereafter. Beyond core Privacy Protection removal, the company also sells a much pricier Reputation Management product line (Standard through VIP Elite, $250 to $1,250/month) aimed at suppressing negative search results with owned content and SEO. The core removal plans are the more budget-friendly tier of the two product lines.
DeleteMyInfo pricing
Individual (Privacy Protection) plan $120/yr; Family plan up to 10 people $295/yr. Separate Reputation Management line runs $250-$1,250/mo.
| Plan | Price | What it covers |
|---|---|---|
| Individual (Privacy Protection) | $120/year | Removal from 160+ major data broker sites, dedicated privacy experts, Google search removal, unlimited custom removal, regular monitoring |
| Family (Privacy Protection) | $295/year | Same removal service extended to up to 10 people |
| Reputation Management: Standard | $250/month, or $2,750/year | 1 personal website, 21 personalized profiles, 25 professional content pieces, 65+ social posts; 1-year contract |
| Reputation Management: VIP Elite | $1,250/month, or $13,750/year | 4 personal websites, 60 personalized profiles, 80 professional content pieces, 250+ social posts; 1-year contract |
Source: breachedsecurity.com/how-to-build-and-maintain-a-positive-onli, read 2026-09-07.
Strengths
- Individual removal plan at $120/year undercuts most mid-tier competitors
- Family plan covers up to 10 people, more than almost any other vendor in this category
- Combines automation with a dedicated privacy team rather than pure bot removal
- Offers unlimited custom removal requests on the core Privacy Protection plans
Weaknesses
- DeleteMyInfo's own pricing page renders the core Privacy Protection dollar figures through a JS widget that automated tools cannot read directly, unlike most competitors' pricing pages
- 160+ site coverage is narrower than premium competitors like Optery Ultimate (635+) or Norton Privacy Monitor Assistant (2,000+)
- The adjacent Reputation Management product line locks buyers into a 1-year contract at prices up to $13,750/year, a very different commitment from the core removal plans
Best for
- Large families wanting the lowest per-person cost for up to 10 people
- Budget buyers who want a mix of automation and a human privacy team
- Users who might also want a reputation-management upsell from the same vendor later
Not ideal for
- Buyers who want to verify exact plan pricing directly from the vendor's own pricing page without going through checkout
- Users who need coverage broader than 160+ sites
The problem with DeleteMyInfo is that you cannot tell whether it worked
Judged on what it set out to do, DeleteMyInfo does it. The category it competes in is real, the buyers in it have a real problem, and the product answers that problem competently. Nothing below is an argument that it is badly built.
The structural issue is measurement. DeleteMyInfo reports progress in its own scoring language: its dashboard, its index, its colour grades. That is standard across this category. It is also why reputation budgets renew for years while nobody can name what changed. A metric defined by the vendor being paid on it is not a measurement, it is a receipt.
Two quarters is a long time to trust a number that was never falsifiable.
This matters more than it sounds. Reputation work has a long feedback loop, often three to six months before anything visible moves. Over that window a self-defined score is the only evidence a buyer has, and it will always trend in the direction that supports renewal. The cost is not the subscription. It is the two quarters spent believing a number that was never falsifiable.
Where this lands in 2026
The measurement gap gets worse at the AI layer, because an assistant produces a different answer to the same question depending on who asks, when, and from where. A vendor score cannot represent that. Only a repeated, sampled measurement across models can, and almost nobody in this category runs one.
That is why this review sits on the site of a firm that competes with DeleteMyInfo. The argument is not that DeleteMyInfo is a bad product. Its category was designed against a version of your problem that no longer describes the whole surface. The part it was never built to cover is the part growing fastest.
Broker opt-outs are a treadmill: the record repopulates from the source that leaked it. Removing the listing without closing the upstream feed buys you about ninety days.
Key facts
- 160+ major data broker and people-search sites covered
- Individual: $120/year; Family (up to 10 people): $295/year
- Separate Reputation Management line: $250-$1,250/month, 1-year contract required
DeleteMyInfo covers one lane. We cover the surface.
You get internet privacy as one protocol inside a measured engagement, not as a standalone subscription. Your exposure is measured first against a Bayesian baseline, then the counter-strike work runs, then your surface stays monitored across search, review platforms, and the AI answer layer.
Sources checked
- deletemyinfo.com/pricing/
- deletemyinfo.com/about/
- breachedsecurity.com/how-to-build-and-maintain-a-positive-online-reputation/
We read the vendor's own pages for every price on this review and record the date we read them. Where a figure comes from a third party we say so. Method: review methodology.