What you actually get from Incogni
Incogni sends opt-out and deletion requests to data brokers on your behalf, tracks broker responses, and re-sends requests when your data reappears. It offers four subscription tiers that split Standard versus Unlimited coverage across Individual and Family enrollment, all billed monthly or annually with roughly 50 percent savings on annual billing. The Unlimited tiers add coverage of harder-to-remove data broker sites and unlimited custom removal requests beyond the standard automated sweep.
Incogni pricing
Standard from $7.99/mo ($95.88/yr) up to Family Unlimited at $22.99/mo ($275.88/yr), billed annually; monthly billing costs about double.
| Plan | Price | What it covers |
|---|---|---|
| Standard | $7.99/mo billed annually ($95.88/yr), or $15.98/mo monthly | 420+ data broker sites, removal of multiple emails/addresses/phone numbers, recurring removals |
| Unlimited | $14.99/mo billed annually ($179.88/yr), or $29.98/mo monthly | Adds custom removals and harder-to-remove sites beyond the standard 420+ sweep |
| Family | $15.99/mo billed annually ($191.88/yr), or $31.98/mo monthly | Standard coverage extended to a family |
| Family Unlimited | $22.99/mo billed annually ($275.88/yr), or $45.98/mo monthly | Unlimited-tier coverage extended to a family |
Source: incogni.com/pricing, read 2026-09-07.
Strengths
- Covers 420+ data broker sites on every tier, including the base Standard plan
- Clear four-tier structure that separates Individual/Family and Standard/Unlimited
- Money-back guarantee and cancel-anytime billing
- Frequent public-facing pricing promotions that lower the effective annual cost
Weaknesses
- Unlimited-tier custom removals and harder-to-remove sites are locked behind the pricier plan, not included in Standard
- Monthly billing costs roughly double the per-month annual rate on every tier
- US-focused data broker coverage, limited value for non-US residents
Best for
- Individuals who want broad automated coverage at a low annual price
- Families wanting a single vendor across multiple people
- Users comfortable committing to annual billing for the discount
Not ideal for
- Users who need custom, human-assisted removals without upgrading to Unlimited
- Buyers who want month-to-month pricing without a large markup
Telling you about the problem is the cheap half of the problem
Incogni detects well. Detection is genuinely useful and it is genuinely hard, and knowing about something early is worth real money.
Detection and remediation are different businesses, and this category consistently sells the first while implying the second. An alert tells you something exists. It does not contact the platform, build the policy argument, escalate to the host, or produce the counter-material that changes what a search returns. The buyer receives a notification and the work still starts at zero.
Alerts arrive at machine speed. Remediation happens at human speed.
The gap shows up as a queue nobody is staffed to clear. Alerts arrive at machine speed. Remediation happens at human speed, and needs people who know each platform’s actual policy language. You end up paying a subscription that converts an unknown problem into a known one and stops there. That feels like progress for about two months.
Where this lands in 2026
At the AI layer the gap is at its widest. Monitoring tools report that a model said something false about you. That is the easy half. Changing the answer means working the sources the model retrieves from and re-measuring until it moves, and few products in this category do that part.
That is why this review sits on the site of a firm that competes with Incogni. The argument is not that Incogni is a bad product. Its category was designed against a version of your problem that no longer describes the whole surface. The part it was never built to cover is the part growing fastest.
Broker opt-outs are a treadmill: the record repopulates from the source that leaked it. Removing the listing without closing the upstream feed buys you about ninety days.
Key facts
- 420+ data broker sites covered on every tier
- Four tiers: Standard, Unlimited, Family, Family Unlimited
- Annual billing saves roughly 50% versus monthly
Incogni covers one lane. We cover the surface.
You get internet privacy as one protocol inside a measured engagement, not as a standalone subscription. Your exposure is measured first against a Bayesian baseline, then the counter-strike work runs, then your surface stays monitored across search, review platforms, and the AI answer layer.
Sources checked
We read the vendor's own pages for every price on this review and record the date we read them. Where a figure comes from a third party we say so. Method: review methodology.