Personal Data Removal

What Optery costs, and what it does not cover

Tiered data-removal platform with a genuinely free self-service tier and a per-site count published for every paid plan.

Reviewed by the DefendMyRep threat desk Pricing verified 2026-09-07 optery.com

What you actually get from Optery

Optery scans hundreds of data broker and people-search sites for exposed personal information and requests removal, ranging from a free self-service scan-and-opt-out tool up through a fully managed Ultimate plan with an assigned human Privacy Agent. Coverage scales by tier, from 380+ sites on Core to 635+ sites plus unlimited custom removal requests on Ultimate, and Optery publishes exact per-site counts by plan rather than a vague headline number. All paid tiers carry a 30-day money-back guarantee.

Optery pricing

Free Basic self-service tier, then Core at $3.25/mo ($39/yr) up to Ultimate at $20.70/mo ($249/yr), billed yearly; monthly costs more per month.

PlanPriceWhat it covers
Free Basic$0Self-service opt-out tools, exposure report with screenshots, no automated removals
Core$3.99/mo monthly, or $3.25/mo billed yearly ($39/yr)Automated removals from 380+ sites, monthly automated scans and removals
Extended$14.99/mo monthly, or $12.42/mo billed yearly ($149/yr)560+ sites, assigned human Privacy Agent, removal reports with before/after screenshots
Ultimate$24.99/mo monthly, or $20.70/mo billed yearly ($249/yr)635+ sites, unlimited custom removal requests for 950+ sites total, outdated search-result removal submissions, priority support

Source: www.optery.com/pricing/, read 2026-09-07.

Strengths

  • Free tier is a real, usable self-service product, not just a scan-and-upsell page
  • Publishes exact per-plan site counts (380+/560+/635+) instead of one blended number
  • Ultimate tier adds outdated-content removal submissions to Google, Bing, DuckDuckGo, and Yahoo
  • 30-day money-back guarantee on every paid tier

Weaknesses

  • Free and Core tiers cap removals to a single name/city/state combination per user
  • Human Privacy Agent support only appears starting at the Extended tier, not Core
  • Ultimate is priced well above budget competitors like EasyOptOuts for a single person

Best for

  • Privacy-conscious users who want to try a free tier before paying anything
  • Buyers who want a precise, published site-count comparison across tiers
  • High-exposure individuals who want human QA on removals (Extended/Ultimate)

Not ideal for

  • Users with multiple past names or cities who need that covered on the cheapest paid tier
  • Budget buyers who only need a bare-minimum automated sweep

The removals Optery performs are real. They are also temporary

Optery does remove records, and the removals are genuine. When a listing comes down through this service, it is down. That is worth paying for, and it is not what the criticism below is about.

The problem is durability. Records in this category repopulate, because the listing was never the source. It was a copy of a feed, and the feed is still running. Remove the listing and the same record returns on the next refresh, typically within one to three months, often under a slightly different URL that the original removal ticket no longer covers.

Flat exposure, rising invoice, and both parties calling it maintenance.

That turns a one-time purchase into a treadmill priced as a permanent fix. Count your own listings twice, ninety days apart. Most buyers find exposure flat year over year despite continuous spend: removals and repopulation running at similar rates, with the invoice as the only line that grows. Closing the upstream feed is harder work. It is also the only version that compounds.

Where this lands in 2026

Removal has a second durability problem. A page live long enough to be crawled persists as a citation after the page itself is gone. An assistant then repeats a fact from a record that exists nowhere you can point at. Verify a removal by checking what the models say, not only what the URL returns.

That is why this review sits on the site of a firm that competes with Optery. The argument is not that Optery is a bad product. Its category was designed against a version of your problem that no longer describes the whole surface. The part it was never built to cover is the part growing fastest.

Broker opt-outs are a treadmill: the record repopulates from the source that leaked it. Removing the listing without closing the upstream feed buys you about ninety days.

Key facts

  • Free Basic tier is fully self-service with no credit card required
  • Core: 380+ sites; Extended: 560+ sites; Ultimate: 635+ sites (950+ with custom removals)
  • 30-Day Money Back Guarantee on paid plans
Where we sit against it

Optery covers one lane. We cover the surface.

You get internet privacy as one protocol inside a measured engagement, not as a standalone subscription. Your exposure is measured first against a Bayesian baseline, then the counter-strike work runs, then your surface stays monitored across search, review platforms, and the AI answer layer.

Sources checked

We read the vendor's own pages for every price on this review and record the date we read them. Where a figure comes from a third party we say so. Method: review methodology.

Common questions

Optery FAQ

How much does Optery cost in 2026?

Free Basic self-service tier, then Core at $3.25/mo ($39/yr) up to Ultimate at $20.70/mo ($249/yr), billed yearly; monthly costs more per month. Published tiers: Free Basic at $0; Core at $3.99/mo monthly, or $3.25/mo billed yearly ($39/yr); Extended at $14.99/mo monthly, or $12.42/mo billed yearly ($149/yr); Ultimate at $24.99/mo monthly, or $20.70/mo billed yearly ($249/yr). Verified against the vendor's own pricing page on 2026-09-07.

What is Optery best used for?

Privacy-conscious users who want to try a free tier before paying anything. Buyers who want a precise, published site-count comparison across tiers. High-exposure individuals who want human QA on removals (Extended/Ultimate). It sits in the personal data removal category, so it solves the data removal slice of a reputation problem rather than the whole surface.

Where does Optery fall short?

Free and Core tiers cap removals to a single name/city/state combination per user. Human Privacy Agent support only appears starting at the Extended tier, not Core. Ultimate is priced well above budget competitors like EasyOptOuts for a single person.

Who should not buy Optery?

Users with multiple past names or cities who need that covered on the cheapest paid tier. Budget buyers who only need a bare-minimum automated sweep.

Is Optery enough on its own to protect a reputation?

Rarely. Broker opt-outs are a treadmill: the record repopulates from the source that leaked it. Removing the listing without closing the upstream feed buys you about ninety days. If your exposure spans search results, review platforms, and what AI assistants say about you, a single data removal product covers one lane of three.

Independent desk

Comparing Optery against something else?

Bring the shortlist to the call. We will tell you which of them actually solves your surface, including when the answer is not us.